Ashley Roberts is a published author, investor and basketball coach. A native of Dallas, Texas and a former Longhorn, Hook'Em! Roberts obtained her bachelor's degree in Physical Culture and Sports with a minor in Business from the University of Texas. She was also a member of the women's basketball team. A few years later, Roberts went on to obtain her Masters degree in Sports Management from the University of Texas as well. 
Roberts has been an entrepreneur at heart since a young girl. Selling candy as a 3rd grader was her very first business and that business mind has sprouted to the ventures she currently have. 

Roberts known as Coach Ashley spends majority of her time helping young girls become better athletes, students and more importantly better people. She wants to spread the knowledge that attributed to molding her into the coach she is today. With her expertise, passion and drive, she aims to empower those who aspire to play at the next level. Proper guidance and mentorship allow Roberts to reach the players who are eager to develop their game and succeed at every level, on and off the court.